User Experience

Eye tracking used to be a high-cost tool reserved for labs and elite research teams. Today, it’s much more affordable, and an increasingly popular option…

A UX mistake is anything that gets between the user and what they came to do. It could be: UX mistakes matter because if your

Crazy Egg has been developing heat mapping and recording technology since 2005, when Google Analytics was launched. Maybe you tried the 30-day free trial and

If you’ve ever wondered what visitors actually do on your website (not just what pages they visit, but where they click, how far they scroll,

Both user journey and user flow are important experiences for UX designers to consider.  But they aren’t the same thing. A user journey is a

Qualitative data is information you can describe with words rather than numbers.  Quantitative data is information that uses numbers.  One type of data isn’t better

Customer experience and user experience are closely connected but distinct. The difference comes down to the experience of buying a product or service versus the

Usability testing gives you hard data on how real users navigate your design, showing where they struggle, slow down, or drop off. With this insight,